GautamMarket entry strategy for new age credit cardsLet’s take the case of a fictional company named “Black” which is a modern FinTech company and wants to enter the consumer market with its…5 min read·Jan 19, 2022----
GautamAnalyzing Impact of CSR Activities on a Company’s Bottom LineAbstract5 min read·May 12, 2021----
GautamDisruptive Ideas to Cross-Sell and Up-sell InsuranceThis article aims to look at existing trends in insurance industry covering both Life insurance and General insurance and come up with…5 min read·May 11, 2021----
GautamSemiotics in Sales & Marketing: Opportunities and ChallengesWhat is semiotics and why is it significant?4 min read·May 11, 2021----
GautamCounterfeit in E-commerce: Diagnosing and SolvingThe times have changed where people used to buy offline from sellers they trusted. Today on e-commerce platforms people barely even check…5 min read·May 11, 2021----